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Getting Your Own Website – What to Know About Website Creation

In today’s business arena it is necessary to develop an effective marketing strategy to attract customers and promote small business growth. In this technological age where an average three million people use the Internet on a daily basis having a website is mandatory for a company’s effectiveness.

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Website Creation is an effective marketing strategy

When it comes to finding businesses or services the Internet greatly surpasses the phone book in average use. Adults between the ages of eighteen to twenty-nine use the Internet ninety-three percent of the time compared to thirteen percent who turn to the phone book. Eighty-one percent of adults thirty to forty-nine turn to the Internet whereas only twenty-two percent use the phone book. As adults age the statistics change very little. At ages fifty-nine to sixty-four adults still turn to the Internet seventy percent of the time. In a computer savvy society where the number of Internet search engines is increasing everyday the importance of having a website for a business to get noticed cannot be overlooked.

First choose a website Domain

The first step to Website Creation is registering a domain name. At present there are approximately ninety million registered domain names on the World Wide Web, and they are increasing exponentially everyday. Registering a new domain name is simple, and the service can cost anywhere between ten dollars to two hundred and seventy-five dollars depending on a users needs.

It is advisable to have a basic understanding of HTML during Website Creation

HTML is the acronym for Hyper Text Markup Language. It consists of a list of short codes called “tags”. Tags separate normal text from HTML code, and their affects determine the results and appearance of a web page. The Internet browser reads the tags and translates the file into visible form. There are HTML editors available such as FrontPage by Microsoft to help with Website Creation.

Getting a website – One can choose between free or paid Website Creation

Investing in website creation is part of the cost of doing business, but there are other options. If a business is still in its fledgling stage one might want to consider a free website builder that doesn’t require any monetary expense. However, there are a couple of points that need to be considered before deciding which route to go. Paid website builders create a website exclusively for one company; whereas free website builders are dependent on selling advertising space that could appear on a user’s platform. Also included in the cost of a paid website builder is a technical support team that saves users from having to hire outside professional services if their website experiences technical difficulties.

Dynamic Flash Animation gives a flare to your website

Considering dynamic flash animation in Website Creation can enhance a websites quality, creating a highly visible interactive environment for site visitation. A blend of animations, subtle colors, sound and video graphics, synchronized with screen text raises a websites overall appeal. Dynamic flash website designs make a powerful impact to boost a business’s exceptional visibility. A flash website’s design can include:

• Intro pages

• Design themes

• Banners

• Presentations

• Photo galleries

Content is the primary component in Website Creation

The central purpose of any website is content based, so the creation of remarkable content should be a top priority. Content is what attracts visitors to a website, and it allows for links to bring people from other websites. The better the content the more keywords will link search engines to the website. Remarkable content has a greater chance of spreading on social media sites. Optimizing content for search engines, RSS readers and social media sites fosters business growth by creating greater publicity.

Sitemaps allow visitors to navigate a website

A sitemap is a website’s table of contents and helps visitors to navigate the site. The addition of a sitemap during website creation increases a site’s rankings and indexed pages. Sitemaps can be organized in different ways, but the most popular form is the outline. There are three different types of sitemaps:

• HTML sitemap

• XML sitemap

• Video sitemap

An HTML sitemap is basically a webpage with links to every other page on a website. It is user friendly and allows visitors ease of access to a sites content while helping a search engine’s crawl content.

An XML sitemap lists URLs on a site, increasing chances of indexing site pages. However it is used primarily by search engines and is not considered user friendly.

Video sitemaps are primarily used for videos, showing the page where it is embedded while giving details about the video’s content. Video sitemaps are critical for search engine optimization.

Bipul Kar is a professional web developer and recommends using Fiverr to create your own business website quickly and easily.

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Business Idea: Online Marketing Services as a Work-From-Home Opportunity

Offering online marketing services is certainly an opportunity to
consider if you are interested in starting an internet business
that will enable you to work from home. Internet business is
booming, no doubt, and there are many people venturing into
e-business who haven’t a clue how to go about marketing on the
internet. Online marketing services are not exclusive to
e-business; they can also be beneficial to brick-and-mortar type
retail or wholesale companies. Thus, there are many different
target audiences to choose from when offering online marketing
services. This enables you to identify and pursue a niche market.

There are a few things to do before launching an online marketing
services company:

1. Familiarize yourself with online marketing services

2. Conduct market research to identify a niche market

3. Decide which online marketing services you will offer

4. Become an expert

The next phase of launching your online marketing services
company involves:

1. Preparing your business plan and marketing plan

2. Developing your policies and service procedures

3. Marketing your online marketing services

4. Providing exceptional customer service

5. Building a base of repeat customers and referrals
for your online marketing services

With the internet, it is easy to review online marketing services
and to find out about your competition. A competitive analysis is
essential to differentiating and positioning your online
marketing services company. In your review of online marketing
services, you will get some great ideas about what services you
can offer and how to professionally present them.

Market research is the key to identifying a niche market to
target for your online marketing services company. For instance,
you may market your services only to attorneys, only to wholesale
grocers, only to work-from-home moms, etc. With an online
marketing services company, truly the world is your playground.
However, by narrowing the scope of your target market by finding
a niche to market to, you’re advertising will have a stronger
impact as you can become known as an expert in online marketing
services for whatever field or niche you choose to market to.

Once you have reviewed other online marketing services, analyzed
your competition, and identified your target market, you are
ready to decide which online marketing services you wish to
offer. This is another opportunity to define a niche. For
instance, you may offer only pay-per-click management services
and you can position yourself as an expert in that area which can
be credible if that is the only service you offer. You can also
offer a whole menu of online marketing services with various
mixes in package deals which can be appealing to clients.

Whichever online marketing services you choose to offer, if you
are presenting yourself as an expert, make absolutely sure that
you are one before you take on your first customer. The
reputation of your online marketing services is at stake. If you
present yourself as an expert in search engine optimization for
instance, and you cannot achieve good ranking for your clients,
your credibility will be lost and this can frequently result in
your reputation being ruined via discussions about your company
through online marketing and business forums
To know more about Online marketing

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